Go Create Wellness

PROJECT TYPE

Branding, brand identity, ​graphics, print materials, art direction

ABOUT PROJECT

Go Create Wellness unites two established brands—one focused on fertility and the other on nutrition—into a cohesive and recognisable identity. The project required a professional and harmonious visual system that incorporated the client’s preferred bright green and pink tones while appealing to the target audience of young mothers and pregnant women around the age of 30.

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The design achieves a balance between vibrancy and professionalism through a carefully selected colour palette, clean typography, and deliberate use of white space. Bright colours are used as accents, ensuring the design remains engaging without being overpowering. Symbolic imagery, including family and plants, reflects themes of fertility and plant-based nutrition, while neutral-toned family photos create an emotional connection.

The brand personality—warm, approachable, and reliable—is expressed through consistent and thoughtfully designed elements.

Informed by professional branding principles, the identity highlights clarity, care, and stability. The result is a welcoming and distinctive brand that seamlessly integrates the values of both original brands.